Why Animetrics makes sense for philanthropists

1. You want your giving to create real, lasting change — not just activity.

You’re not interested in funding work that looks productive but doesn’t translate into better outcomes. Animetrics focuses on systemic leverage: improving how decisions are made across entire advocacy ecosystems. By strengthening strategy, research literacy, and economic reasoning, your support improves not one campaign, but many — across countries and years.

Animetrics does this by directly supporting advocates with research proposal development, survey design, ethical compliance, access to expert guidance, impact evaluation, and tailored education and training. These aren’t abstract services — they help organisations avoid costly mistakes and focus on what works.

Animetrics has delivered 21 capacity-building projects, supporting advocates with research proposal development, survey design, ethical compliance, impact evaluation, and training. Partners consistently report tangible benefits: 90% saved time, 80% saved resources, and overall project quality was rated 4.9/5.

As one partner put it:


“Thank you for the very helpful workshop! If we had this information before, we would have saved a lot of time and avoided a lot of failures over the years!”

So, you can…

  • Invest in upstream change that compounds across organisations

  • Reduce duplication, failed campaigns, and costly trial-and-error

  • Support work that improves the quality of advocacy, not just volume

  • Know your funding is enabling smarter decisions, not just more activity

2. You want your giving to align with both your values and your head.

You care deeply about animals — and you want your philanthropy to be thoughtful, disciplined, and grounded in reality. Animetrics brings compassion and clarity together, pairing moral urgency with economic analysis and deep regional understanding — particularly in the Global South, the Middle East, and Muslim regions, where advocates are often building movements with very little existing data.

“Working with Animetrics has helped us shape our strategy as an organization concentrating in a neglected area of the world with very little information or experience on animal rights or welfare advocacy,” shared one partner.

So, you can…

  • Give in a way that feels deeply meaningful and strategically sound

  • Support advocacy that is culturally relevant and locally informed

  • Align your philanthropy with long-term global movement growth

  • Feel confident your values are expressed through wise action

3. You want partners you can trust — especially in underfunded regions.

International giving comes with real risk. Animetrics mitigates that risk through strong leadership, transparency, and external validation. Led by two PhD economists — rare expertise in this space — Animetrics is supported by respected funders including Animal Charity Evaluators, Craigslist Foundation, Food System Research Fund, Phauna Foundation, Stray Dog Institute, the William & Charlotte Parks Foundation, VegTrust, and LUSH.

Animal Charity Evaluators funded Animetrics through a highly competitive process, recognising it as “playing a critical role in expanding animal advocacy to more regions and species.”

So, you can…

  • Fund with confidence, knowing rigorous due diligence has been done

  • Trust that resources are stewarded carefully and ethically

  • Avoid backing well-intentioned but ineffective work

  • Partner with leaders who are honest about both progress and limits

4. You want to understand impact — clearly, not abstractly.

You want more than good stories — you want to know what actually worked.

At Animetrics, impact measurement isn’t an afterthought. It’s a core area of expertise. Their team is led by PhD economists trained in causal inference and impact evaluation, and they bring that rigor directly into how they support advocacy organisations.

In their trainings, they walk organisations through the difference between correlation (“this happened after our campaign”) and causal effect (“this happened because of our campaign”). We show how small design choices — comparison groups, timing, counterfactual thinking — change what you can credibly claim.

Alongside this capacity-building work, they’re developing tools to move beyond output tracking and toward use tracking: whether research actually informs advocacy decisions, campaign strategy, or resource allocation. The goal isn’t just to produce research — it’s to help organisations understand their causal impact and make better decisions because of it..

So, you can…

  • See how your funding translates into real strategic change

  • Understand impact through both data and lived experience

  • Support a culture of learning and iteration

  • Make future funding decisions with greater clarity and confidence

5. You want to focus your giving where it can genuinely shift outcomes.

With so many urgent needs, focus matters. Animetrics works in regions where over 70% of the world’s farmed animals live, yet less than 20% of animal advocacy funding reaches — places where advocates are often navigating blind.

In these contexts, better information isn’t a luxury; it’s a force multiplier.

So, you can…

  • Direct your philanthropy toward the most neglected opportunities

  • Avoid overcrowded, overfunded spaces

  • Support advocates working where the stakes are highest

  • Know your giving has outsized potential for impact

6. You want to help without overstepping.

You want to be involved — but not directive. Animetrics models respectful partnership by equipping rather than instructing. Through webinars, presentations, and training sessions, Animetrics helps advocates build their own skills in data collection, analysis, ethical research practices, and impact assessment — strengthening credibility without taking control.

The organisation acts as a guide, not a commander.

So, you can…

  • Support locally led solutions without imposing assumptions

  • Fund capacity that lasts beyond a single project

  • Build trust rather than dependency

  • Empower advocates to make better decisions long after funding ends

7. You want your philanthropy to be credible — and something you can stand behind.

Animetrics’ work contributes to the field, not just to internal learning. The team has shared strategy insights at 10 conferences across 8 countries, led 8 research projects in over 20 countries, and won Best Research Poster at the PHAIR Conference 2025.

This is work that stands up to peer scrutiny.

So, you can…

  • Back an organisation recognised for research quality and leadership

  • Be associated with thoughtful, evidence-led advocacy

  • Share your giving story with confidence and integrity

  • Build a legacy around strengthening systems, not just funding projects

Animetrics doesn’t ask you to save the world alone. It helps you do what great philanthropists aim to do: give wisely, align heart and head, and leave the animal advocacy movement stronger — especially where it’s been overlooked for too long.