Evidence where it matters mostEffective advocacy needs solid evidence.
We turn research into action for animals.
Many animal advocacy efforts fail because critical decisions are made without locally relevant evidence. We help advocates, researchers, and organizations make better decisions where the stakes — and neglectedness — are highest.
Neglected contexts
We focus on under-researched regions — especially the Global South and Muslim-majority contexts — where most farmed animals live but locally relevant evidence remains scarce. We also study policy and institutional questions where culturally grounded research can shape advocacy, regulation, and public engagement.
Decision-relevant research
We produce applied research using methods from economics and econometrics, and train advocates in using evidence to strengthen campaigns, influence institutions, and improve decision-making.
From evidence to implementation
We work with partners to ensure findings are actually used in campaigns, strategy, and real-world advocacy effort. Our work is informing advocacy strategy, corporate engagement, consumer education, institutional outreach, and policy-focused efforts across multiple regions.
The scale. The gap. The opportunity.
Gülbike Mirzaoğlu, PhD
Co-founder
Gülbike is an economist with a specialization in the economics of crime, social contagion, spatial econometrics, and experimental economics. She also gives lectures on animal rights/welfare, environmental issues, and veganism in collaboration with the Middle East Vegan Society. Since 2023, she has given 25+ talks/workshops across Egypt, Turkey, Rwanda, Uganda, Mozambique, Sri Lanka, Philippines, and El Salvador. Additionally, she works as part-time lead assessor for software projects (ASPICE-ISO/IEC 15504).
Who are we?
Fatma Sueda Evirgen, PhD
Co-founder
Sueda is an economist and Postdoctoral Researcher at the WZB Berlin Social Science Center, specializing in experimental and behavioral economics, prosocial behavior, and inequality. Her academic research focuses on ethnicity-based discrimination, interventions to promote prosocial and sustainable behavior, as well as philanthropic giving and fundraising strategies. She has extensive experience designing and conducting large-scale survey and experimental studies, and applies these methods to questions in animal advocacy.
Sophie Weiner
Creative Design & Communications
Sophie is a global health and development professional with nearly a decade of digital communications and knowledge management experience. She is passionate about advancing sustainable, equitable food systems and is committed to leveraging her background in public health to promote plant-based solutions that benefit people, animals, and the planet.
Research spotlight
What are the pathways to protecting farmed animals in Middle East (South West Asia)?
In collaboration with Sezin Ekinci & the Middle East Vegan Society (MEVS), we surveyed ~2,000 adults across the UAE, Kuwait, Qatar, Saudi Arabia, and Lebanon to understand public views on protecting farmed animals.
Our results highlight the current landscape, identifying the most prominent barriers and opportunities for change. Based on these findings, we share evidence-based recommendations for animal advocacy organisations working in the region.
Why this matters? While research on public attitudes toward animal agriculture is expanding globally, context-specific evidence from Middle East (South West Asia) remains limited. This region is experiencing rapid population growth, rising demand for animal-based foods, and distinct cultural and institutional contexts. Without locally grounded data, it is harder for advocates, policymakers, and researchers to design effective strategies and engage the public in meaningful ways.
Have questions, feedback, or need help applying the findings? Take this 2-minute feedback survey here. We offer support with understanding the results, adapting them to your context, and identifying relevant next steps.
What they say about us:
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"Animetrics' focus on economics and neglected regions fills such an important gap in animal advocacy research. Their work is invaluable, and we've partnered with them to bring their unique perspective and skill sets into our own projects, making our research even stronger."
- FAUNALYTICS, Brooke Haggerty, Executive Director,
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"Their workshop on research and survey design was both comprehensive and easy to follow, thanks to the clear, locally relevant examples, especially in the context from the Philippines."
- ANIMAL ADVOCATE FROM THE PHILIPPINES
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"We need this kind of input at the current stage of our movement. It was very helpful for devising new tactics."
- GULAY NA! PHILIPPINES
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"Working with Animetrics has helped us shape our strategy as an organization concentrating in a neglected area of the world with very little information or experience on animal rights or welfare advocacy."
- MIDDLE EAST VEGAN SOCIETY
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"Use of interventions driven by insightful evidence and data within the African set up is critical in shaping the focus for animal advocacy. Resources and tools provided by Animetrics are key and crucial."New List Item
— AFRICA NETWORK FOR ANIMAL WELFARE, Dennis Bahati, Campaigner and Researcher
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“Gülbike's workshop was one of the most accessible, condense and informative overviews of everything one needs to know to get started with research in advocacy that I have ever seen. I strongly recommend it to any organization looking to base their work on better evidence”
-HIVE, Kevin Xia, Community Builder,
Past & current partners
