Why Animetrics makes sense for CSR (Corporate Social Responsibility) teams

1. You need to deliver real impact — not just PR spin.

Your teams want partnerships that go beyond headlines and photo ops. Animetrics works where the need is greatest: supporting underfunded advocacy organizations in Muslim communities and low-resource regions to make better decisions using economic evidence. Our research is applied, decision-oriented, and co-designed with local partners, ensuring findings are used in practice rather than remaining theoretical.

So, you can…

  • Back credible, economics-based work that delivers measurable change

  • Reduce the risk of funding ineffective or misdirected interventions

  • Demonstrate genuine social impact, not just appearances

  • Strengthen your company’s reputation through meaningful, values-aligned engagement

2. You want CSR aligned with business goals.

CSR is most effective when it connects to ESG metrics, brand values, and accountability. Animetrics provides clear, research-backed outcomes — improved advocacy strategies, stronger local organizations, and more efficient use of limited resources — that resonate with data-driven leadership teams.

Our economics focus makes it easier to demonstrate value for money and strategic relevance, particularly in complex cultural and religious contexts.

So, you can…

  • Integrate CSR into core business goals and ESG reporting

  • Show board-level impact grounded in evidence, not marketing language

  • Align CSR initiatives with stated values and long-term strategy

  • Make CSR more rigorous and strategic, not a side project

3. You want CSR that employees and stakeholders respect.

Employees and external stakeholders increasingly scrutinize whether CSR is serious, credible, and aligned with real-world needs. Animetrics’ work is rooted in rigorous economic analysis and deep regional expertise, offering a form of CSR that stands up to internal and external scrutiny.

By focusing on underfunded regions and Muslim communities often overlooked in global philanthropy, Animetrics enables companies to support work that is both ethically grounded and intellectually robust.

So, you can…

  • Demonstrate CSR leadership that is thoughtful and evidence-driven

  • Ensure your CSR reflects genuine impact, not just appearances

  • Earn employee and stakeholder respect through credible, ethically grounded CSR

  • Support work that reflects global responsibility, not just convenience

4. You need clear measurement and reporting.

CSR frameworks are complex, and demonstrating outcomes is critical. Animetrics specializes in impact evaluation and measurement, with a strong emphasis on causal inference — understanding what actually drives change rather than relying on surface-level correlations.

In their trainings, they walk organisations through the difference between correlation (“this happened after our campaign”) and causal effect (“this happened because of our campaign”). We show how small design choices — comparison groups, timing, counterfactual thinking — change what you can credibly claim.

So, you can…

  • Report meaningful social impact with evidence, not just anecdotes

  • Align CSR outcomes with ESG and sustainability frameworks

  • Use credible data and grounded case studies in reporting and communications

  • Build confidence in CSR investment decisions

5. You need the right partners — trusted and relevant.

With thousands of charities to choose from, alignment and trust matter — especially in underfunded regions where international giving carries real risk. Animetrics mitigates that risk through strong leadership, transparency, and external validation.

Animetrics is led by two PhD economists, bringing rare methodological and analytical expertise to this space. Our work is supported by well-respected funders, including Animal Charity Evaluators, Stray Dog Institute, Craigslist Charity Foundation, Food Systems Research Fund, The William and Charlotte Parks Foundation, and  Phauna Foundation. Animal Charity Evaluators funded Animetrics through its highly competitive Movement Grants program, which supports initiatives playing a critical role in expanding animal advocacy to more regions and species.

We focus on regions and communities that are both high-impact and historically underfunded, and our work is co-designed with local advocates and experts to ensure relevance and accountability.

So, you can…

  • Partner with an organization you can trust in complex, low-resource contexts

  • Reduce risk by backing work validated by leading philanthropic institutions

  • Support research that is both externally credible and locally informed

  • Strengthen CSR credibility through selective, high-impact partnerships

6. You want internal buy-in and advocacy for CSR.

CSR initiatives are easier to sustain when their value is clear. Animetrics provides economically rigorous analysis, measurable outcomes, and culturally nuanced case studies that help CSR teams communicate impact to executives, boards, and stakeholders.

So, you can…

  • Win allies across leadership and governance teams

  • Communicate impact clearly using data-backed narratives

  • Connect CSR activity to business strategy, ethics, and reputation

  • Make CSR more visible, credible, and valued within the organization

Animetrics helps CSR teams move from performative giving to strategic, economics-driven, and culturally grounded social impact — particularly in partnership with Muslim populations and under-resourced regions — strengthening organizations and outcomes in a way that reflects your company’s values and purpose.