ALL VOICES, ALL BEINGSEffective advocacy needs solid evidence.
We envision a future rooted in compassion, equity, and justice for all beings.
Animetrics is a women-led research and capacity-building organization, founded in 2023 by two economists from Türkiye with PhDs.
We specialize in economics, impact evaluation, and research tailored to local contexts. We help animal advocates, especially in the Global South, use evidence to strengthen their work. Most of the world’s farmed animals live in these regions, yet resources for advocacy are limited. We’re here to change that.
We offer high-quality, no-cost support in:
Research tailored to local communities
Practical help to apply research findings
Hands-on training and skill-building for advocates
We don’t just do research for advocates; we work with them: co-designing surveys together, and turning findings into strategies that make a difference. Our goal? To make evidence easy to use for those creating change.
Since August 2023, we’ve partnered with 13 organizations, launched 6 research projects, and delivered over 300 hours of capacity-building. This has helped advocates save time, avoid trial-and-error, and focus their energy where it matters most for the animals.
Gülbike Mirzaoğlu, PhD
Co-founder
Gülbike is an economist with a specialization in the economics of crime, social contagion, spatial econometrics, and experimental economics. She also gives lectures on animal rights/welfare, environmental issues, and veganism in collaboration with the Middle East Vegan Society. Since 2023, she has given 25+ talks/workshops across Egypt, Turkey, Rwanda, Uganda, Mozambique, Sri Lanka, Philippines, and El Salvador. Additionally, she works as part-time lead assessor for software projects (ASPICE-ISO/IEC 15504).
Who are we?
Fatma Sueda Evirgen, PhD
Co-founder
Sueda is an economist and Postdoctoral researcher (from Oct 2025 at WZB), specializing in development economics, experimental economics and prosocial behavior. Her research encompasses conducting experiments on race and ethnicity-based discrimination, studying vulnerability's effects on economic decisions, and evaluating policy impacts. She is passionate about merging art with activism, using creative approaches to raise awareness and drive societal change.
Megan Jamer
Fundraising advisor
Megan specializes in relationship-building, fundraising, and strategic communications, having spent the last four years bringing high-impact nonprofits and their supporters closer together. Megan's curiosity and care for human and non-human animals worldwide was shaped by five years of bicycle travel in Asian and African countries. They are thrilled to s
Sophie Weiner
Creative Design & Communications
Sophie is a global health and development professional with nearly a decade of digital communications and knowledge management experience. She is passionate about advancing sustainable, equitable food systems and is committed to leveraging her background in public health to promote plant-based solutions that benefit people, animals, and the planet.
Research spotlight
I thought that wasn’t Halal!
What Muslim consumers know (and don’t know) about animal welfare in halal food production
Our study answers.
Many Muslim consumers associate halal with compassion and high animal welfare, but does that reflect reality?
In our study of 788 Muslim adults in Türkiye, we found widespread gaps in understanding. Between 57–80% didn’t know that practices like chick culling or lack of long-term medical care are allowed; 26–47% wrongly believed they’re prohibited. Once informed, many said they’d buy less of the products involving those practices, and some showed increased openness to plant-based alternatives.
Why this matters? Despite shaping the diets of nearly two billion people, Muslim communities remain largely overlooked in farmed animal advocacy. This is the first large-scale study in a Muslim-majority country to show how correcting misconceptions can shift consumer intent, offering a high-impact, culturally grounded opportunity to reduce suffering.
Read the report? Take our 2-minute feedback survey here. Your input helps us do better and reach further.
What they say about us:
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"Their support was instrumental in strengthening our strategic planning and refining our approach."
- UGANDA PODRSKA FOUNDATION
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"Animetrics' focus on economics and neglected regions fills such an important gap in animal advocacy research. Their work is invaluable, and we've partnered with them to bring their unique perspective and skill sets into our own projects, making our research even stronger."
- FAUNALYTICS, Brooke Haggerty, Executive Director,
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“It was invaluable input, and it was wonderful working with Animetrics."
- PLANT BASED TREATY
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"Their workshop on research and survey design was both comprehensive and easy to follow, thanks to the clear, locally relevant examples, especially in the context from the Philippines."
- ANIMAL ADVOCATE FROM THE PHILIPPINES
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"We need this kind of input at the current stage of our movement. It was very helpful for devising new tactics."
- GULAY NA! PHILIPPINES
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"Thank you for the very helpful workshop! If we had these information before, we would have saved a lot of time and avoided a lot of failures over the years!”
— VFRIENDLY INTERNATIONAL, Michael Kneifel, Managing Director
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"Working with Animetrics has helped us shape our strategy as an organization concentrating in a neglected area of the world with very little information or experience on animal rights or welfare advocacy."
- MIDDLE EAST VEGAN SOCIETY
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"Use of interventions driven by insightful evidence and data within the African set up is critical in shaping the focus for animal advocacy. Resources and tools provided by Animetrics are key and crucial."New List Item
— AFRICA NETWORK FOR ANIMAL WELFARE, Dennis Bahati, Campaigner and Researcher
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“Gülbike's workshop was one of the most accessible, condense and informative overviews of everything one needs to know to get started with research in advocacy that I have ever seen. I strongly recommend it to any organization looking to base their work on better evidence”
-HIVE, Kevin Xia, Community Builder,
