ALL VOICES, ALL BEINGSEffective advocacy needs solid evidence.
We envision a future rooted in compassion, equity, and justice for all beings.
Animetrics is a women-led research and capacity-building organization, founded in 2023 by two economists from Türkiye with PhDs.
We specialize in economics, impact evaluation, and research tailored to local contexts. We offer high-quality, no-cost support to strengthen animal advocacy, with a focus on the Global South—home to most of the world’s farmed animals, yet remains severely under-resourced.
We work not only for but also with advocates—co-designing studies and surveys, and jointly turning findings into policy-relevant insights. Our goal is simple: make evidence accessible and actionable for those driving change.
Since August 2023, we’ve partnered with 13 organizations, launched 6 research projects, and delivered over 300 hours of capacity-building—helping advocates save time, avoid inefficiencies, and boost their impact for animals.
Gülbike Mirzaoğlu, PhD
Co-founder
Gülbike is an economicst with a specialization in the economics of crime, spatial econometrics, social contagion models, and experimental economics. She also gives lectures on animal rights/welfare, environmental issues, and veganism in collaboration with the Middle East Vegan Society. Additionally, she works as part-time lead assessor for software projects (ASPICE-ISO/IEC 15504).
Who are we?
Fatma Sueda Evirgen
Co-founder
Sueda, a PhD candidate in economics (grad. June 2025), specializes in development economics and experimental economics. Her research encompasses conducting experiments on race and ethnicity-based discrimination, studying vulnerability's effects on economic decisions, and evaluating policy impacts. She is passionate about merging art with activism, using creative approaches to raise awareness and drive societal change.
Megan Jamer
Fundraising advisor
Megan specializes in relationship-building, fundraising, and strategic communications, having spent the last four years bringing high-impact nonprofits and their supporters closer together. Megan's curiosity and care for human and non-human animals worldwide was shaped by five years of bicycle travel in Asian and African countries. They are thrilled to support Animetrics in its essential work, providing Global South animal advocates with the evidence and skills needed to create greater impact for animals.
Research spotlight
Do naming bans on plant-based alternatives actually reduce consumer confusion?
Our study answers.
Naming bans on plant-based alternatives are often justified by claims of consumer confusion. Our latest research with over 2,700 participants in Türkiye finds no evidence that banning terms like “cheese” improves understanding. Instead, clear labels—such as the V-Label—help consumers better identify what they’re buying.
Why this matters? As labeling bans on plant-based products expand globally, this is the first large-scale study from the Global South providing evidence to challenge restrictive regulations.
The findings support evidence-based policies that favor clarity over unnecessary restrictions.
What they say about us:
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"Their support was instrumental in strengthening our strategic planning and refining our approach."
- UGANDA PODRSKA FOUNDATION
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"Animetrics handled the time-consuming logistical demands but importantly also brought the skillset to vet potential candidates."
- FAUNALYTICS
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“It was invaluable input, and it was wonderful working with Animetrics."
- PLANT BASED TREATY
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"Their workshop on research and survey design was both comprehensive and easy to follow, thanks to the clear, locally relevant examples, especially in the context from the Philippines."
- ANIMAL ADVOCATE FROM THE PHILIPPINES
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"We need this kind of input at the current stage of our movement. It was very helpful for devising new tactics."
- GULAY NA! PHILIPPINES
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"Working with Animetrics has helped us shape our strategy as an organization concentrating in a neglected area of the world with very little information or experience on animal rights or welfare advocacy."
- MIDDLE EAST VEGAN SOCIETY
